LAunch coming....

Tis the season for forethought. In the arts, we won’t welcome live audiences indoors until 2021 at the earliest; al fresco concerts are happening on a limited, intimate basis.

so what does 2020 look like in brand awareness/identity? Good question!

I look to Angela Myles Beeching, a former mentor from Manhattan School of Music, for inspiration. Her blog and eblast “Beyond Consulting” are a how-to guide for musicians living a freelance or academic life in the 21st century. It’s an essential survival primer of sorts. Check her out!

I also look to colleagues like Claire Chase and Alice Jones. Both are flutists from the new music world; the first, an Oberlin grad and the second, a SUNY Purchase bestie from the studio of Tara Helen O’Connor. Claire has a killer Instagram; Alice, a scathing insight into an adjunct and freelance life on Twitter.